This morning I blipped Tequila by the Champs and told everyone on Blip.fm & Twitter to do the @peeweeherman dance.
AND GUESS WHAT?
Pee-wee Herman himself retweeted my blip, causing like, a million people to do the same AND he posted it on Facebook too. So I’m like, semi-famous right now.
See?
(Click to enlarge.)
My life is now complete.
I know I’m layin’ it on a little thick with the Camwhores pimpage this month, but there’s a reason for it which I’m not allowed to get into. Let’s just say that if you sign up for a membership this month using my affiliate link (any CW link on my site), no matter how long that membership is for, it helps me out.
Anyway, I wanted to introduce you to a girl who is quickly becoming my favourite Camwhore because she’s beautiful and smart and just plain awesome and I think you’ll like her too, so I am pleased to introduce to you: JadeRox
She reminds me so much of how camgirls used to be back in the day that I’m just kind of in awe of her. She’s MASSIVELY into video games and is a total nerd and her thinking and wit are so sharp that she just leaves me impressed every time I talk to her or see her chatting on tag or posting in the forums. She’s just the real deal and I <3 her lots & lots. Like, literally, she’s the girl I wish I could be.
Anyway, I just wanted to to introduce her to you in case you were unaware of her and to encourage you to come chat with both of us on Camwhores because that’s where all the fun is!
My friend Jay Holben linked this in Facebook this afternoon and I just got around to watching it now. Pretty interesting stuff. It’s a year old, so you might have seen it and I’m sure the stats have changed, but still interesting I think. Anyway, the text moves faster than I could read, so I suggest pausing when necessary and also possibly viewing the video in a larger size than I’ve embedded here. Here’s the YouTube link to the video.
So, is social media a fad? Even before watching this video I would have said “absolutely not”. The world’s changing and I feel really privileged to be alive at this point in history when the world’s changing changing changing and doing it faster than a lot of people can even keep up. I mean, how many people reading this can even figure out their Facebook’s privacy settings? (Take a look at Time magazine this week, that’s the cover story.)
I dunno, I just like this stuff a lot so I thought I’d share the video. I’m too tired to make a real post about it, so excuse me for not being my normal verbose self tonight…
Edit: Here’s this year’s version of the same video with updated stats, it was released this month.
I just woke up from having the best dream about going to Burning Man with Blake for the first time and meeting Halcyon (who was actually kind of a dick in my dream, although I doubt he’s like that in person).
I’ve been wanting to go to Burning Man for, oh, the past 4 or 5 years, but there are so many logistics involved in making it happen that I doubt it ever will. I mean, first of all, I live almost as far away from the playa as you can get, sooooooooo how do we get there? You need to bring LOTS & LOTS & LOTS of stuff and I think it’d be a nightmare to try & bring that much stuff on a plane and then if we did, what would we do when we landed, rent a truck? And how would you bring rebar (I probably spelled that wrong) on a plane? You need that to anchor your tent so it doesn’t blow away if there’s a dust storm!
Another option is that Phil & Lisa have Freddie’s old RV sitting in their driveway that they use for the Judo tournament for us to sleep in but I A) Don’t know if they’d let us borrow in to drive to NEVADA or B) If it’s in good enough shape to actually make it.
And another option we’ve considered, because Blake & I really really want to go, preferably before we’re 40, so that gives us like, 4 years (for him) and 9 years for me, is flying to Lake Tahoe where his sister lives and who has all kinds of camping equipment because she & her husband are really really into that. But again, we don’t know if it’s an option and with that, there’s even more logistics to consider, such as extra time off and money to visit with them.
If we chose that option, we could maybe bring the kids with us and they could stay at Shannan’s (his sister) while we’re at Burning Man. If she & her husband Erik (or is it with a “c”? I always forget) aren’t down with that, then I’m sure Phil & Lisa or my mom would look after them while we go.
And then when I think about going, I wonder what we’d bring for gifting. There’s a promotional item for my Etsy shop that I’m saving up for that I really want to give to people, but is gifting a promotional item, even if it’s cool, bad gifting etiquette? With enough planning I could make things to gift, but I don’t have any ideas about that at the moment and really, I really am busy with painting so I can actually make some money so I don’t know if I’d even have the time to make hundreds of handmade items, no matter how much time I was given.
Another obstacle is that we’d have to buy a lot of stuff to survive the playa and we don’t have a whole lot of extra money for stuff like that, so how would we get all that stuff? Plus I think tickets, unless you get the early bird ones, which sell out fast, is about $1000 each, which I think is totally fair, but $2000 for both of us is a LOT of money, especially considering that we’d probably have to buy – and I’m just guesstimating here – about $500-$800 worth of stuff, if not more, to be able to survive the playa. And of course, no matter how we get there or what the plan is, it’s going to cost major bucks to even get there, whether by plan or by vehicle.
I would also love to create a giant art piece like other people do who bring them to the playa but I have no fucking idea how I could even do that when it’s hard enough to get myself there.
Every year about this time I get like, Burning Man fever because Halcyon starts talking about it and I think “okay maybe next year” but it never happens. I wanted to go really bad last year because the kids would still be young enough to get in for free and I’d really like to bring them, but now for Madison, I think it’s 5 or 6 hundred bucks. Wes is still free.
I think we’ll get there at some point, but for now, I’m okay with just dreams.
Thoughts on optimism, Facebook and digital intimacy.
Well said, my friend.
(HugNation was raided by 4chan today, which is the context of the above video. For the full archive, click here.)
Beware the influence of subtle judgment! (Recorded live at HugNation)
I made a Live Journal post today I’d like everyone to take a look at if it isn’t too much trouble.
I was interviewed by Marketing magazine this afternoon and I’m not sure how I feel about that.
This doesn’t have anything to do with the Hypercube contest, really, it has more to do with the Canadian ad industry as a whole and Marketing magazine in particular.
As most of you are aware, I went to college to be a copywriter and have been flirting with a career in advertising for damn near the past decade, even writing two articles ABOUT advertising and the internet for Marketing magazine. I was even offered my own column, as I’ve relayed before, but that fell apart amongst a regime change and budget cuts. I also subscribed to said publication for about 4 years and as such, I have very mixed feelings about it and how this article on the Hypercube contest is probably going to go.
Marketing magazine, for those who don’t know, is Canada’s largest (only?) trade publication for our ad industry and it’s kind of known for being one big circle jerk when it comes to things ad agencies have actually done. When they talk about hypotheticals and what agencies should do and things like that, they’re actually pretty brazen and often open-minded, but when it comes to agencies, everyone seems to be touching everyone else’s dick.
I don’t know for certain what kind of article is going to be written about the Hypercube contest, but I do know the author contacted Capital C, Nissan and the Competition Bureau before talking to me and a lady I know from the contest named Lori (at my suggestion). Of course, it was also my understanding that the now infamous Encyclopedia Dramatica article about the contest (which is still ongoing, it appears) was the catalyst for writing an article at all, so I guess that’s something, but by the questions that were asked and what was focused on, I’m not very optimistic at reading a truthful, in-depth piece on what really went down and I’m afraid that Lori and I are just going to come across as butthurt sore losers as we’ve both been accused of being for not sitting here like nice little ladies and allowing ourselves to be spoon-fed bullshit.
For me, this whole thing, this whole “Hypercube Aftermath” as ED calls it on their second page on the topic, is muddled and confusing. There are so many issues to address and questions left unanswered and where to go from here – and just so many directions this could go, I literally have a hard time trying to keep up. And I’m usually pretty good at keeping up.
Some people want to focus on the fact that Blake and I didn’t win. Well, Blake and I are long over that, that’s not even an issue anymore. What is an issue, however, is the fact that from the very beginning there was no way Blake or I could have won, yet they made us believe we could and they used us. In order to win, at least according to the game we were presented with, we had to use every bit of social persuasion we had and we had to maintain a momentum that had me glued to Twitter from the time I woke up to the time I went to bed. It had me spamming forums, placing fake car ads, getting people to make fansigns – creatively using social media to spread their message. And Tony Chapman himself said that they were looking to reward social creativity. Yet most of the people who won (I won’t say all) didn’t participate in any meaningful way, if at all, or signed up for Twitter just to be a part of the contest, or signed up for Twitter to just be part of the contest but only tweeted a few times here and there and only to the “voice” of the contest, @thehypercube. And they certainly weren’t being socially creative.
And as I said to Matt Semansky, the guy writing the article, Capital C, namely Tony “Douchebag” Chapman, was talking about the “net generation” a whole lot, yet they didn’t seem to know who or what the “net generation” is and in the process of choosing people who are not the “net generation”, they alienated and even angered the actual “net generation” (which doesn’t actually exist, it’s a stupid marketing term, but those who are in it, know they’re in it). The people I hang with, the power users of the internet who were lulled to sleep at night by the sound of a dial-up modem connecting and who are literally online or connected to the internet in some way every breathing moment and have been since they were children, they are not buying this car. But that’s who Nissan wanted to buy this car, I think anyway. At least that’s what the tech package and branding it a “mobile device” seems to imply. But they threw out the latest marketing buzz term “creative class” too, so I’m not sure if they knew WHO the hell they wanted to buy this car. Obviously there’s going to be some overlap between groups and maybe those who fall into the overlap are what they desired, but that’s not what they got, so to me, this entire contest just ended up being one giant clusterfuck of epic proportions. Some are already calling it “the most botched contest Canada’s ever seen”. On the internet. Where this whole contest took place. Where they were hoping to reach their target and build brand awareness and loyalty through community…except in their choices, they decimated the community that had formed during the contest and created full-on brand hatred that has only grown as the dirty truth about what went on behind the scenes has begun to surface. Um. I don’t think that’s a win, people.
When folks are clogging up (basically) your brand’s hashtag on Twitter by saying things like, they want to key every Cube they see or they’d like to vacation on the inside of a Cube with a blowtorch, or even that your product is ugly (check out the #nissan hashtag some time and watch it for a day) there was a problem along the way. But Nissan and Cap C? They refuse to acknowledge there was or is any problem and that in and of itself is the problem.
Matt Semansky asked me today what I thought Nissan could do to turn this around and while I forget my exact wording, I basically said that the best they could do is trash this whole campaign, kill CubeCommunity.ca, cut their losses and start over with a traditional media campaign aimed at the very people they didn’t want driving this car, because those are the only people who are going to buy it now. The fact of the matter is, their attempt at a social media campaign, their social media “experiment”, well, it failed. There’s no denying it, it failed in every way imaginable.
And in CubeCommunity.ca? With what little is on that domain right now? Even that is a complete fail and all they’re asking for is for you to join their mailing list. If the site is gone by the time you’re reading this, which is a possibility, there’s a photo of a Nissan Cube on the page with a speech bubble that says “oh hai!” They are ever so slightly co-opting the speech and memes of the same “net generation” they managed to alienate during the course of this campaign. That little “oh hai!” may seem like nothing on the surface, but it’s a rub for a lot of us. It reminds me of a Gap ad I saw in the 90′s with a guy wearing Gap jeans and a flannel shirt falling through the air and the tagline was “Plunge into grunge”. It was vile and completely offensive. I mean dammit, people, didn’t you watch Reality Bites? There was a reason why working at the Gap was considered the worst possible job there was and that poster pretty much summed it up.
For the record, I have never been in a Gap store in my life. And it’s all because of that ad.
But I digress…
I know it’s been pretty negative in the virtual world of Sunnyland the last couple of months because of this contest and that you’re all probably sick of hearing about it, but the thing is, I am of a breed, we’ll say, that doesn’t deal well with injustice and some say that’s a trait of my generation, whatever generation I may be. Whatever it is, it eats at me. Unfortunately, I’m also a person prone to extreme anxiety and it took 4, count ‘em 4, Ativans to even function today because of Hypercube crap being brought up again and for my own sanity I hope that this article in Marketing magazine either ends this insanity or blows it wide open. I’m sick of all this whispering to each other behind the scenes and keeping secrets and flat out gossiping and people blocking people on Twitter and sock puppet accounts and all the rest of it. I’m sick of it, I want it to be done.
But as I said to Matt this afternoon, it probably won’t be the end. CubeCommunity.ca is going to launch (eventually) and it’s going to be a whole new thing. I’m no psychic or anything, but the future I see with this is not a positive one and it’s only going to be the final nails in the Hypercube campaign’s coffin. At one end of the spectrum, you’ll have people tweeting or blogging about what mouth-breathers the “winners” are and at the other end of the spectrum you’ve got the wrath of Anonymous and DDoS attacks. The reaction to CubeCommunity.ca is going to fall somewhere within that spectrum and for that reason, if I were Nissan, I wouldn’t even launch it. As I said earlier, I’d cut my losses and start over with a different demographic. They failed with this one. But that’s just me. And they’re not prone to listening to me, so I guess I’ll sit back and *facepalm* with the rest of my “generation” as they flounder some more.
So that’s, more or less, what I conveyed to Matt Semansky of Marketing magazine. Or at least tried to. As I said in my Live Journal post, I’m just not any good on the phone, especially with this muddled topic, so god only knows how I came across.
Anyway, it’s almost 5am, I’m starving and I’ve gotten absolutey no work done tonight so I have to go eat and accomplish something.
Awwww sonofabitch! They nuked him. Fascists!