Why hello there.
Some folks have mentioned that I’ve been kinda quiet the past few days and that’s because I’ve been very very busy doing super top sekrit stuff that I am SO excited about but I can’t reveal what it is just yet because I have to do some testing first. I can give you a clue though! Ready? Set! GO!

Okay so my clue is really obvious…I know. I’ve decided to do some merchandising. I finally figured out a way to photograph my paintings so I can make prints out of them and I’ve spent the last 4 days creating branded items in a 3rd party shop. I’m not going to officially launch the shop until I order some of this stuff and make sure the quality’s actually good, so don’t get too excited yet, but if everything goes as planned, BE EXCITED because some of the stuff I’ve made is really really cool, like I’m astounded at how good my girls look on some of this stuff and I intend to spend my entire first paycheque on my own items both to see how they are quality-wise, but also just to own some of it for myself.
But that’s all I can say about that.
In other news, “Tiki Girl” is 100% finished and for sale in my Etsy shop! I ended up spray varnishing her in the end and she turned out really nice (if you like orange).

I am *so* tired and I don’t know why. I went to bed last night at 9pm and fell right asleep and then I woke up at 4:15am to go to work and I’m just dead on my feet. Dunno what’s up with that.
So Madison lasted 4 days as a vegan. It was pepperoni on her brother’s pizza that did her in. What kills me is that we bought her all these vegan groceries and she was like, “Wes can’t have any, he’s not vegan,” which we squashed pretty damn fast, but then when Madison wants Wes’ pepperoni, he lovingly and willingly gives it to her. That’s just the glaring difference between the two of them. She’s selfish and he’s selfless.
Something that’s really been bothering me the last few days is that I’ve lost it. My perspective. 10 years ago I was in ad school and I was really good at it because I had this really great perspective and the ability to read people because I knew such a diverse group of people and could easily put myself in their frame of mind. I mean, that’s all advertising is, really, the ability to know your opponent, so to speak, which I was extremely good at. Well, being so sheltered the past 10 years has completely ruined that perspective. I no longer have the interactions with people that allow me to put myself into their shoes and therefore I can’t write decent copy that sucks people in and sells to them. (I’m not even explaining this properly…grrr.) Writing the copy for the descriptions for my new shop has been killing me because it’s all so bad. If any of my ad school friends read this stuff, they would scream “hack!” and wonder what the hell happened to me. Agoraphobia happened to me. And I don’t know how to fix it.
Like, a long time ago, when Madison was a toddler, I lived above my mom’s wallpaper store in Uxbridge and during the day, I would hang out in her store with her for most of the afternoons, just about every day and as a result, I got to know people outside of my peer group and I learned to read them very very well. This was good for ad school because their demographic happens to be the largest purchasers or influencers as far as most household goods and services. Even down to cars. On top of that, I had a pretty healthy social life and lots of friends so I had a huge pool of knowledge to work from when it came to making ads and writing good copy.
Since I had no intentions of going into advertising, I let all that fall by the wayside. I let the agoraphobia take hold and my social life melted away. I no longer have friends the way I did back then and I don’t have this huge well of imagination the way I did before. I no longer have the ability to read my audience. In fact, I have no idea who my audience is. I couldn’t create a primary prospect profile for my average reader if my life depended on it and I used to be extremely good at those. (What a PPP is, is a document where you basically lay out who your primary target person is. It would be 3 or 4 paragraphs long as it would be like, “Sandy is a married 42 year old mother of two, with three dogs and a cat. She is a dental hygienist who makes origami art on the weekends in her art room, which her husband. Jim, renovated for her in the spring of 2011. Together they make $90,000/year blah blah blah.” They are very detailed and I was good at creating them.)
I’m not bummed that I’ve lost this ability or anything like that, just surprised by it because it’s something I carried with me for so long, it was the one thing I was really good at and kinda like, my backup survival skill. Not that things ever would go bad, but say something bad happened and Blake left me, moved back to Militiagan and told me to fend for myself; advertising was what I planned to fall back on if something bad like that happened, but I guess that’s out the window now so let’s hope he sticks around!
Anyway, it just surprised me with how bad I was at writing these blurbs so when I do launch this new endeavor, please don’t laugh at my descriptions! I tried! (Okay, not really…)
Honestly, nothing’s really been happening around here aside from working on new products and fucking around in Photoshop. I wake up, I work, then I spend all day working on my new shop until it’s time to go to bed.
There actually IS something sort of major happening in Sunnyland, but I promised I wouldn’t put it on the internet so I can’t really talk about it, unfortunately. Just send good vibes in the direction of Florida, okay?
Thursday’s my birthday. 33. Yippy. Send presents and Squam money. Thanks!
Okay that’s all I’ve got in me today. Maybe I’ll write more later. Honestly, I’m just exhausted and as soon as Cheryl leaves, I’m going back to bed. Goodnight!